Meet the Team
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Frank Fochetta, Co-Founder
Frank has set the bar in successfully delivering branded content to global audiences in key sales, distribution, financial and custom publishing roles.
Spending the bulk of his career at Random House, HarperCollins and Simon and Schuster, his time at the NBA set the stage as the person to make top sport celebrity bios happen. With stints under Bill Jemas at Marvel and AWA Studios he solidified his expertise in delivering to both tradition and alternative content markets.
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Bill Jemas, Co-Founder
As COO and Publisher Bill played a key role on the management team that transformed Marvel from a near-bankrupt comic publisher and toy company into the best turnaround story of the millennium. Prior to that, he was Executive Vice President of Madison Square Garden Sports and Entertainment; President of Fleer/SkyBox, and Vice President of Business Affairs for the National Basketball Association. Bill is a Harvard Law School and Rutgers College graduate. In 2018, Bill co-founded Artists Writers & Artisans, and served as CEO until he resigned in May 2022 to work with non-profit organizations focused on environmental causes.
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Jeffrey Lee Simons, Co-Founder
Jeff is a storyteller who has spent his life focused on the things people do for fun, from games and hobbies to comic books and podcasts. He loves building and managing teams of incredible people and empowering them to do the best, most fulfilling work of their careers. He is also a senior level marketing executive with a unique blend of over 40 years of podcast marketing, social media community building, promotional partnerships, advertising, interactive, branding, marketing, paid and organic search, direct response, analytics, and game design. Along the way, he’s helped build ading podcast brand and a million-plus-subscriber YouTube channel at StarTalk, created multinational promotions for global brands as the Creative Director for Corporate Marketing at Marvel,, and co-designed critically acclaimed collectible card and role-playing games. Oh yeah, and he writes science fiction
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Chelsie Alvin, Digital Asset Manager
Chelsie has set the bar in delivering streamlined digital ecosystems across industries, managing millions of assets with precision and impact. With 15+ years at NBC, Universal, and Visit Orlando, she’s led large-scale DAM implementations, metadata overhauls, and audits that transform chaos into clarity. Known for balancing scale with creativity, she makes digital content work smarter for global teams.